Brief

- Understanding the requirement

- Aligning the Goals [ Agenda/ Deliverables ]

 

Research & Analysis

- Study of the Target Market Segment

- Consumer/ Audience Research and Insights

- Understanding the opportunities

- Trend Research

- Drawing trends relevant to the target segment

- Trend analysis & Forecast

 

Creative Direction

- Deployment plan/ Range Architecture

- Concept Creation

- Design Guideline

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Design

- selection of skills

- Aligning analysis to design

- Monitoring design process